Win More Work: The Complete Proposals Bootcamp Sessions 2-4
March 18, 2026
8:30 AM - 10:00 AM
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JMT / Hybrid
40 Wight Avenue
Cockeysville, MD 21030
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Master every stage of the proposal process in our comprehensive four-part bootcamp series.
In the competitive world of A/E/C marketing and business development, proposals are not just documents—they are your firm's most essential sales tools and often crucial in winning that ideal project or losing it to a competitor. This comprehensive bootcamp series will transform how you approach every aspect of the proposal process, equipping you with practical skills and proven strategies to instantly enhance your proposal game and help your firm secure more work.
Beyond Boilerplate: Creating Proposals That Stand Out
March 2028 - Hybrid & JMT
Break free from template prison and discover how to craft custom proposals that showcase your firm's unique personality and capabilities. Learn to design proposal experiences that captivate clients and demonstrate why your team is the obvious choice.
Learning Objectives:
- Design creative proposal formats and layouts that enhance your message and engage readers
- Identify opportunities to showcase your firm's unique advantages through custom content and presentation
- Develop storytelling techniques that bring your qualifications and experience to life
- Create memorable proposal elements that differentiate your submission from standard responses
About Our Presenter
Laura Werther, CPSM, Principal at GWWO Architects
Laura has nearly three decades of AEC marketing experience that has contributed to growing GWWO’s portfolio and national presence. As a principal at GWWO, she leads marketing and business development for the firm’s recreation market sector and is instrumental in the firm’s operations. A recipient of SMPS Maryland's Blue Heron Award for her dedication to mentorship and chapter education, Laura has extensive experience and a true love for the craft of creating tailored proposals that highlight firm capabilities and secure new project opportunities.
SF330 Mastery: Transform Your Standard Form into a Winning Weapon
April 2026 Hybrid (Date & Location TBD)
The SF330 doesn't have to be a boring form-filling exercise. Discover insider tips and strategic approaches that turn every section of the SF330 into an opportunity to showcase your strengths and win more federal work.
Learning Objectives:
- Master the nuances and requirements of every SF330 section for maximum impact
- Apply strategic content placement techniques to highlight your firm's key differentiators
- Navigate common SF330 pitfalls and compliance issues that can derail your submission
- Optimize your SF330 responses to align with evaluation criteria and scoring methods
About Our Presenter
Carrie Ann Williams, CPSM, F.SAME, Founder of Andana Consulting
Carrie Ann is the founder of Andana Consulting, where she helps businesses attract new customers through targeted marketing and clear messaging. With expertise in proposal writing, digital marketing strategy, and communications, she has a thorough understanding of how to craft effective federal submissions. Carrie Ann blends strategic business knowledge with strong writing skills. She actively participates in SMPS, ULI, and AIA, and serves on several professional boards, including the National Board of SAME.
Full Circle Success: Leading Teams from Kickoff to Post-Win Analysis
June 2026 Virtual (Date TBD)
Transform proposal chaos into streamlined success with proven project management strategies. Learn how to orchestrate internal and external teams, manage competing priorities, and extract valuable intelligence from every proposal experience—win or lose.
Learning Objectives:
- Establish efficient proposal management workflows from opportunity identification through final submission
- Coordinate and motivate diverse internal and external team members throughout the proposal process
- Implement quality control systems that ensure compliance while maintaining message clarity
- Conduct meaningful win/loss debriefs that capture actionable insights for future opportunities
About Our Presenter
Grace Benn, CPSM, Senior Marketing Manager, Dewberry
Grace has over three decades of experience in the A/E/C industry, with specialized expertise in proposal management and marketing coordination. Her expertise spans the entire proposal lifecycle, from initial opportunity identification through final submission and post-win analysis. Previously serving as Senior Marketing Coordinator at RK&K for 13 years, Grace has extensive experience managing proposal production activities, coordinating teams, and mentoring junior staff. She has built her career specifically around the complexities of A/E/C proposal management.
Continuing Education
- 1.5 CEUs offered per session
Accommodations
SMPS is dedicated to ensuring that every individual feels welcome at all of our events. Please contact us regarding any accommodations needed for this event.
Cancellation/Refund Policy
To receive a refund, reservations must be canceled at least 48 hours before the event starts. If you do not cancel your reservation within the required time period, you will forfeit your refund.
Tickets
$45.00 Session 2 CPSM Rate
$50.00 Session 2 Member Rate
$50.00 Other SMPS Chapter Members Session 2
$60.00 Session 2 Sponsors
$65.00 Session 2 Non-Member Rate
$100.00 Combo CPSM Rate
$115.00 Combo Member Rate
$115.00 Other SMPS Chapter Members Combo Rate
$145.00 Combo Sponsor Rate
$160.00 Combo Non-Member Rate
