Every project has a story, but not every firm knows how to tell it. In this session, Steven Gallo shows AEC marketers and business developers how to turn technical project details into narratives that are memorable and that win work. Drawing on research into how buyers actually make decisions, Steven walks through a practical storytelling framework and applies it to the deliverables you produce every day: case studies, proposals, award submissions and bios. Along the way, he makes the case for why human storytelling matters more, not less, in the age of AI, and how to use it to build the trust that high-stakes AEC decisions depend on. Attendees leave with a framework they can put to work immediately, plus a downloadable storytelling toolkit.

Speaker/Presenter

Steven Gallo
Vice President, Client Services, Reputation Ink
President, SMPS North Florida

Steven is a marketing and public relations strategist with an appetite for great storytelling and insatiable curiosity. As Vice President at Reputation Ink, Steven is responsible for all client service and the teams who deliver it. He serves on the agency’s executive leadership team and is the 2025-26 President of the Society for Marketing Professional Services North Florida chapter. As a lifelong learner, Steven asks a lot of questions and takes pride in helping clients navigate their most complex communications challenges. He’s a people person who appreciates discovering the value, stories and individuals behind the expertise. Steven’s communications experience spans the media spectrum, including award-winning work for television, radio and digital platforms. Over the years, he has leveraged his journalism background to analyze complex topics and translate them into crisp, meaningful client stories.

Cancellation/Refund Policy

In order to receive a refund, reservations must be canceled 72 business hours prior to the start of the event. If you do not cancel your reservation within the required time period, a refund will be forfeited.